There are many reasons someone might launch a blog. For example, blogs can serve as effective marketing tools for small businesses. Let’s explore how they can be used in that way without coming across as Web spam or “noise.” Here are some of the marketing benefits of blogging you might want to consider as a small business owner: 1. Credibility … Read more
An online press room (or online media room, news room, etc.) can be a beneficial addition to the website of any home, small, or online business, although it’s something many small businesses never develop. Let’s explore a few online press room basics. What is an Online Press Room? An online press room is like an interactive media kit. It’s where … Read more
After you’ve decided to launch a new blog, have chosen your niche, and have come up with a marketing plan and overall content strategy, it’s time to create some start-up content for your new blog (before launching). Why Pre-Write Start-Up Content? A lot of new bloggers are overwhelmed pretty quickly when they realize not only how much time they can … Read more
When you launch a new blog, it’s a good idea to have some kind of content strategy in place. That doesn’t just mean that you should have a basic category structure setup, or a posting schedule in mind, or a handful of ideas to blog about. Your content strategy is your long-term plan for the content on your blog. Although … Read more
This marketing plan guide and free downloadable one page marketing plan template will teach you how to write a one page marketing plan for your business. Save time without neglecting vital elements of a marketing plan for your small or online business.
Whether you’re launching a simple website or a large e-commerce site, identifying a website’s target market from the start is an important step in business planning. Successful website owners put their effort into reaching a very specific target market, sometimes without even realizing it. A webmaster can increase their chances of success by identifying their website’s target market before jumping … Read more
Have you avoided social media in your business so far? Have you played with some social media tools, but you aren’t sure what to do with them? Why not focus your social media efforts around improving customer service? Let’s explore four simple ways you can do that, by integrating social media into your customer relationship management. 1. Launch a company blog. A … Read more
If you run a small corporation and you need to put together annual reports, can you do it yourself or do you have to hire a designer to help you create something that looks professional? If you turn to pre-designed templates like those offered through GraphicRiver.net (one of my favorite resources for business design templates for my own business and … Read more
Does your company have a blog yet? While they aren’t right for every business, blogging can serve a number of business purposes. Let’s look at three common examples of blog business strategies to help you decide which one might be right for your venture. Blogging as a Marketing Tool Blogs can be effective marketing tools. For example, you might use them to … Read more
Find out what it means to be an infopreneur, and what information products can do to help you grow your business.