Creating Start-Up Content for Your New Blog

After you’ve decided to launch a new blog, have chosen your niche, and have come up with a marketing plan and overall content strategy, it’s time to create some start-up content for your new blog (before launching). Why Pre-Write Start-Up Content? A lot of new bloggers are overwhelmed pretty quickly when they realize not only how much time they can … Read more

Creating a Content Strategy for Your New Blog

When you launch a new blog, it’s a good idea to have some kind of content strategy in place. That doesn’t just mean that you should have a basic category structure setup, or a posting schedule in mind, or a handful of ideas to blog about. Your content strategy is your long-term plan for the content on your blog. Although … Read more

Identifying a Website’s Target Market

Whether you’re launching a simple website or a large e-commerce site, identifying a website’s target market from the start is an important step in business planning. Successful website owners put their effort into reaching a very specific target market, sometimes without even realizing it. A webmaster can increase their chances of success by identifying their website’s target market before jumping … Read more

4 Tips to Improve Customer Service Using Social Media

Have you avoided social media in your business so far? Have you played with some social media tools, but you aren’t sure what to do with them? Why not focus your social media efforts around improving customer service? Let’s explore four simple ways you can do that, by integrating social media into your customer relationship management. 1. Launch a company blog. A … Read more

5 Awesome Annual Report Templates

If you run a small corporation and you need to put together annual reports, can you do it yourself or do you have to hire a designer to help you create something that looks professional? If you turn to pre-designed templates like those offered through GraphicRiver.net (one of my favorite resources for business design templates for my own business and … Read more

What is Your Blog Business Strategy?

Does your company have a blog yet? While they aren’t right for every business, blogging can serve a number of business purposes. Let’s look at three common examples of blog business strategies to help you decide which one might be right for your venture. Blogging as a Marketing Tool Blogs can be effective marketing tools. For example, you might use them to … Read more

Five Tips for Increasing Online Sales

Whether you sell products or services online, there are a lot of things you can do to increase online sales. Use these five tips to help you increase your online sales easily: 1. If you sell products, offer discounts or free shipping for larger orders. Amazon.com is great at this by offering free shipping on orders over a certain dollar … Read more

Business Plan Outline for Consultants and Freelancers

If you’re an independent consultant or other type of freelance professional, you might not have drafted a formal business plan when you first went into business for yourself. Business plans don’t have to be difficult to write. Use this business plan outline for a simple approach to a business plan for your consulting firm or freelance services. Executive Summary This … Read more