What Press Releases Aren’t

Note: This post was originally published at NakedPR.com and was moved to Kiss My Biz upon that blog’s reorganization. – There’s one thing in particular that drives me crazy in working with webmasters on press release writing and distribution. Far too many honestly believe that “press releases” and “articles” are the same thing. I stumbled upon a job posting where … Read more

Online Press Room Basics for Your Small Business

An online press room (or online media room, news room, etc.) can be a beneficial addition to the website of any home, small, or online business, although it’s something many small businesses never develop. Let’s explore a few online press room basics. What is an Online Press Room? An online press room is like an interactive media kit. It’s where … Read more

PR vs Traditional Link Building

There was a question on a webmasters’ forum that I came across this morning, asking which was better: public relations or link-building? Of course, I’d say PR. If anything, strong PR efforts can lead to better backlinks than many more traditional backlink-generating methods. Here’s why: Some Traditional Link-Building Methods: Submitting links to Web directories Social media outlets (social bookmarking, social content sites, … Read more

Your Target Audience Hates You. Here’s Why.

Does it feel like you can’t reach, or relate to, your audience (whether that includes buyers, visitors, readers, or some other group you’re trying to appeal to and connect with)? Do you struggle to convert visitors to your website into customers or subscribers? Do you sometimes feel like they flat out hate you — or worse, they’re totally indifferent? They … Read more