Growing Your Business in 2024: Focus and Systems

At the start of most years, I put together my list of resolutions–both personal and professional. Then I break those goals down into micro-tasks. This works well for me because I can squeeze in progress no matter how much, or how little, time I have any given day. This year I’m doing something different: I’m focusing on a combination of … Read more

Achieve More via Social Media and SEO With This Content Tip

Over the years (largely at the original incarnation of NakedPR) I’ve talked a lot about what’s wrong in the social media and SEO world — from the circle jerk phenomenon of “tribes” to the way bad SEO and social media marketing can make you look like a spammer, scammer, or incompetent dolt. But instead of covering what you shouldn’t do … Read more

Identifying a Website’s Target Market

Whether you’re launching a simple website or a large e-commerce site, identifying a website’s target market from the start is an important step in business planning. Successful website owners put their effort into reaching a very specific target market, sometimes without even realizing it. A webmaster can increase their chances of success by identifying their website’s target market before jumping … Read more

How to Find a Niche for a New Blog

When you want to set up a new blog, the first step is to find a niche (a topic) to blog about. How you choose a niche for your blog will depend on your blogging motivations: whether you’re blogging simply for pleasure, to promote something, to monetize the blog, etc. The information here and in the rest of the “Start … Read more

How to Come Up With Online Business Ideas

If you’re thinking about starting an online business, you’ve probably realized that there’s a lot you can do on the Web these days to earn a living (or some side money, if that’s your goal). So how do you choose an online business idea? Make a list of things that interest you (could be a career path to hobbies). Make … Read more

Ten Tips for Promoting Your Website as an Independent Professional

Whether you’re an independent consultant, an owner of your own consulting firm, or any kind of freelancer, you’ll need a quality web site in order to best market your services in today’s digital age. But creating a business website is not enough. Just because you posted information about yourself and your services on the Internet doesn’t mean anyone is going … Read more