The Importance of Testing Web Copy
Find out why you should always test your Web copy if you want to increase conversions and sales through your website.
Why WordPress is a Great Platform for Your Business Website
Are you looking to launch a new business website or overhaul your current old static HTML site? If so, content management systems are a great option. They let you manage and update your website from anywhere you have an internet connection. But with so many content management systems available, which should you choose? When it comes to choosing a CMS, I’m … Read more
Working Hours vs Billable Hours for Freelance Professionals
It’s not uncommon for individuals interested in freelancing to think about potential rate and fee structures in terms of their familiar forty-hour work week. But a freelancer’s hours are actually broken down in two different ways: total working hours (similar to an employee’s work schedule) and billable hours. Let’s take a quick look at how these differ and why it’s important for freelancers … Read more
Marketing Benefits of Blogging
There are many reasons someone might launch a blog. For example, blogs can serve as effective marketing tools for small businesses. Let’s explore how they can be used in that way without coming across as Web spam or “noise.” Here are some of the marketing benefits of blogging you might want to consider as a small business owner: 1. Credibility … Read more
Online Press Room Basics for Your Small Business
An online press room (or online media room, news room, etc.) can be a beneficial addition to the website of any home, small, or online business, although it’s something many small businesses never develop. Let’s explore a few online press room basics. What is an Online Press Room? An online press room is like an interactive media kit. It’s where … Read more
Creating Start-Up Content for Your New Blog
After you’ve decided to launch a new blog, have chosen your niche, and have come up with a marketing plan and overall content strategy, it’s time to create some start-up content for your new blog (before launching). Why Pre-Write Start-Up Content? A lot of new bloggers are overwhelmed pretty quickly when they realize not only how much time they can … Read more
Creating a Content Strategy for Your New Blog
When you launch a new blog, it’s a good idea to have some kind of content strategy in place. That doesn’t just mean that you should have a basic category structure setup, or a posting schedule in mind, or a handful of ideas to blog about. Your content strategy is your long-term plan for the content on your blog. Although … Read more
One Page Marketing Plan Guide
This marketing plan guide and free downloadable one page marketing plan template will teach you how to write a one page marketing plan for your business. Save time without neglecting vital elements of a marketing plan for your small or online business.
Identifying a Website’s Target Market
Whether you’re launching a simple website or a large e-commerce site, identifying a website’s target market from the start is an important step in business planning. Successful website owners put their effort into reaching a very specific target market, sometimes without even realizing it. A webmaster can increase their chances of success by identifying their website’s target market before jumping … Read more
4 Tips to Improve Customer Service Using Social Media
Have you avoided social media in your business so far? Have you played with some social media tools, but you aren’t sure what to do with them? Why not focus your social media efforts around improving customer service? Let’s explore four simple ways you can do that, by integrating social media into your customer relationship management. 1. Launch a company blog. A … Read more