Why WordPress is a Great Platform for Your Business Website
Are you looking to launch a new business website or overhaul your current old static HTML site? If so, content management systems are a great option. They let you manage and update your website from anywhere you have an internet connection. But with so many content...Working Hours vs Billable Hours for Freelance Professionals
It’s not uncommon for individuals interested in freelancing to think about potential rate and fee structures in terms of their familiar forty-hour work week. But a freelancer’s hours are actually broken down in two different ways: total working hours...Marketing Benefits of Blogging
There are many reasons someone might launch a blog. For example, blogs can serve as effective marketing tools for small businesses. Let’s explore how they can be used in that way without coming across as Web spam or “noise.” Here are some of the...Online Press Room Basics for Your Small Business
An online press room (or online media room, news room, etc.) can be a beneficial addition to the website of any home, small, or online business, although it’s something many small businesses never develop. Let’s explore a few online press room basics. What...Creating a Content Strategy for Your New Blog
When you launch a new blog, it’s a good idea to have some kind of content strategy in place. That doesn’t just mean that you should have a basic category structure setup, or a posting schedule in mind, or a handful of ideas to blog about. Your content...One Page Marketing Plan Guide
Well-executed market research and the development of a marketing plan can be vital to the success of a small business. Yet writing a marketing plan is a commonly ignored part of business planning, especially in the digital age when an entrepreneur can start an online...Identifying a Website’s Target Market
Whether you’re launching a simple website or a large e-commerce site, identifying a website’s target market from the start is an important step in business planning. Successful website owners put their effort into reaching a very specific target market, sometimes...4 Tips to Improve Customer Service Using Social Media
Have you avoided social media in your business so far? Have you played with some social media tools, but you aren’t sure what to do with them? Why not focus your social media efforts around improving customer service? Let’s explore four simple ways you can...As seen in…
Over the years I’ve been cited as an expert source, had my sites ranked as some of the top resources in their niches, and have been asked to interview with or contribute to various outlets (not including freelance work or guest posts I’ve pitched). These are some of those publications…
