Why WordPress is a Great Platform for Your Business Website

Are you looking to launch a new business website or overhaul your current old static HTML site? If so, content management systems are a great option. They let you manage and update your website from anywhere you have an internet connection. But with so many content management systems available, which should you choose? When it comes to choosing a CMS, I’m … Read more

Working Hours vs Billable Hours for Freelance Professionals

It’s not uncommon for individuals interested in freelancing to think about potential rate and fee structures in terms of their familiar forty-hour work week. But a freelancer’s hours are actually broken down in two different ways: total working hours (similar to an employee’s work schedule) and billable hours. Let’s take a quick look at how these differ and why it’s important for freelancers … Read more

Online Press Room Basics for Your Small Business

An online press room (or online media room, news room, etc.) can be a beneficial addition to the website of any home, small, or online business, although it’s something many small businesses never develop. Let’s explore a few online press room basics. What is an Online Press Room? An online press room is like an interactive media kit. It’s where … Read more

Identifying a Website’s Target Market

Whether you’re launching a simple website or a large e-commerce site, identifying a website’s target market from the start is an important step in business planning. Successful website owners put their effort into reaching a very specific target market, sometimes without even realizing it. A webmaster can increase their chances of success by identifying their website’s target market before jumping … Read more

4 Tips to Improve Customer Service Using Social Media

Have you avoided social media in your business so far? Have you played with some social media tools, but you aren’t sure what to do with them? Why not focus your social media efforts around improving customer service? Let’s explore four simple ways you can do that, by integrating social media into your customer relationship management. 1. Launch a company blog. A … Read more