Marketing Benefits of Blogging

There are many reasons someone might launch a blog. For example, blogs can serve as effective marketing tools for small businesses. Let’s explore how they can be used in that way without coming across as Web spam or “noise.” Here are some of the...

Creating Start-Up Content for Your New Blog

After you’ve decided to launch a new blog, have chosen your niche, and have come up with a marketing plan and overall content strategy, it’s time to create some start-up content for your new blog (before launching). Why Pre-Write Start-Up Content? A lot of...

Creating a Content Strategy for Your New Blog

When you launch a new blog, it’s a good idea to have some kind of content strategy in place. That doesn’t just mean that you should have a basic category structure setup, or a posting schedule in mind, or a handful of ideas to blog about. Your content...

One Page Marketing Plan Guide

Well-executed market research and the development of a marketing plan can be vital to the success of a small business. Yet writing a marketing plan is a commonly ignored part of business planning, especially in the digital age when an entrepreneur can start an online...

Identifying a Website’s Target Market

Whether you’re launching a simple website or a large e-commerce site, identifying a website’s target market from the start is an important step in business planning. Successful website owners put their effort into reaching a very specific target market, sometimes...

5 Awesome Annual Report Templates

If you run a small corporation and you need to put together annual reports, can you do it yourself or do you have to hire a designer to help you create something that looks professional? If you turn to pre-designed templates like those offered through GraphicRiver.net...

What is Your Blog Business Strategy?

Does your company have a blog yet? While they aren’t right for every business, blogging can serve a number of business purposes. Let’s look at three common examples of blog business strategies to help you decide which one might be right for your venture....

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