Email marketing may be a form of Internet marketing, but that doesn’t mean an email list can only be built online. There are many offline tactics for email list building, especially for offline businesses wanting to improve their email marketing efforts. Here are nine ways to help build an opt-in email marketing list offline: An offline business can place a … Read more
Note: This post was originally published at NakedPR.com and was moved to Kiss My Biz upon that blog’s reorganization. — Wing it. Just hop on in there, set up a bunch of social media profiles and get posting, tweeting, and sharing. Then hope for the best. That seems to be one of the most popular social media strategies out there, … Read more
Note: This post was originally published at NakedPR.com and was moved to Kiss My Biz upon that blog’s reorganization. – There’s one thing in particular that drives me crazy in working with webmasters on press release writing and distribution. Far too many honestly believe that “press releases” and “articles” are the same thing. I stumbled upon a job posting where … Read more
Here is a sample online free press release template that you can use as an outline in your own press release writing, while keeping online press release distribution in mind: SAMPLE PRESS RELEASE TEMPLATE FOR ONLINE PRESS RELEASE DISTRIBUTION FOR IMMEDIATE RELEASE The Title of Your Press Release Will Go Here in Bold Type When you distribute a news release … Read more
There are plenty of tips available about how to write a press release. Instead, let’s look at some press release “sins,” with these five easy ways to have a press release ignored by the media. 1. Forget to include media contact information. If a news angle catches the attention of a journalist, they might need to contact someone for additional information … Read more
Find out why you should always test your Web copy if you want to increase conversions and sales through your website.
Are you looking to launch a new business website or overhaul your current old static HTML site? If so, content management systems are a great option. They let you manage and update your website from anywhere you have an internet connection. But with so many content management systems available, which should you choose? When it comes to choosing a CMS, I’m … Read more
It’s not uncommon for individuals interested in freelancing to think about potential rate and fee structures in terms of their familiar forty-hour work week. But a freelancer’s hours are actually broken down in two different ways: total working hours (similar to an employee’s work schedule) and billable hours. Let’s take a quick look at how these differ and why it’s important for freelancers … Read more
There are many reasons someone might launch a blog. For example, blogs can serve as effective marketing tools for small businesses. Let’s explore how they can be used in that way without coming across as Web spam or “noise.” Here are some of the marketing benefits of blogging you might want to consider as a small business owner: 1. Credibility … Read more
An online press room (or online media room, news room, etc.) can be a beneficial addition to the website of any home, small, or online business, although it’s something many small businesses never develop. Let’s explore a few online press room basics. What is an Online Press Room? An online press room is like an interactive media kit. It’s where … Read more