Make Your Customers Love You in 5 Easy Steps

Whether you’re selling products or services, you want your customers to love you, right? After all, happy customers are more likely to become repeat customers than unhappy ones. On top of that, when your customers love you they might just spread the word, driving referral purchases or at least new visitors that you can convert into more buyers. At the … Read more

Getting Your First Client

You finally took your first steps to becoming an independent consultant or freelance professional. You’ve gone through the legalities of forming your consulting firm or freelance business, set up a company website, designed business cards and had them printed. You’re ready to go. Yet you still haven’t quit your job to pursue independent consulting full-time. Why not? Because you don’t … Read more

Your Target Audience Hates You. Here’s Why.

Does it feel like you can’t reach, or relate to, your audience (whether that includes buyers, visitors, readers, or some other group you’re trying to appeal to and connect with)? Do you struggle to convert visitors to your website into customers or subscribers? Do you sometimes feel like they flat out hate you — or worse, they’re totally indifferent? They … Read more