7 Signs Your Press Release Sucks

Before moving into a full-time writing career (with some consulting on the side), I ran a small PR firm. So I’m no stranger to using press releases. They’re still one of the most popular services I offer clients. In addition to being hired to write...

Make Your Customers Love You in 5 Easy Steps

Whether you’re selling products or services, you want your customers to love you, right? After all, happy customers are more likely to become repeat customers than unhappy ones. On top of that, when your customers love you they might just spread the word,...

Kiss My Biz

There it was again — the inevitable *smack* of a newspaper on my dining table. Every time a certain family member came to visit, they flopped a newspaper down on my table. More specifically, it was the classifieds section, usually with a few jobs circled. They...

Getting Your First Client

You finally took your first steps to becoming an independent consultant or freelance professional. You’ve gone through the legalities of forming your consulting firm or freelance business, set up a company website, designed business cards and had them printed....

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