New Year Necessities: Goals, Giving Up, & Unplanned Changes

Bear with me on this long, somewhat rambling, personal year-end update. Most years I post my big year-end resolution lists with goals and plans for the new year. This mostly involves the writing side of my business, so I would share those lists on my freelance writing site. This year I didn’t share that list. Actually, this time I’m entering … Read more

Achieve More via Social Media and SEO With This Content Tip

Over the years (largely at the original incarnation of NakedPR) I’ve talked a lot about what’s wrong in the social media and SEO world — from the circle jerk phenomenon of “tribes” to the way bad SEO and social media marketing can make you look like a spammer, scammer, or incompetent dolt. But instead of covering what you shouldn’t do … Read more

Derogatory Customer Feedback Online: Should Your Company Delete It?

I received a question from a reader, related to the freedom customers have in leaving public feedback about a company. They wanted to know how a business owner should treat derogatory comments when they or their team have the ability to delete them. Their question would apply to any website or social media profile where you have censorship ability. Here … Read more

Make Your Customers Love You in 5 Easy Steps

Whether you’re selling products or services, you want your customers to love you, right? After all, happy customers are more likely to become repeat customers than unhappy ones. On top of that, when your customers love you they might just spread the word, driving referral purchases or at least new visitors that you can convert into more buyers. At the … Read more