My Blogging Business Philosophy: Not Treating Readers Like My Personal Piggy Bank

Running a small business as a solopreneur means having to choose your revenue streams. Sometimes that relies on direct customers, such as for freelance writing services or selling books. At other times, specifically with professional blogging, people might focus on directly monetizing readers. But my blogging business philosophy is different: don’t treat readers like my personal piggy bank. There’s long … Read more

Lessons From Long Blogging Breaks

It’s a new year, and that often means big changes in my business. A big change for 2021 is revamping my entire blogging system and schedule in an attempt to rebuild my little “blog empire.” But this comes after a long blogging break. From 2017-2018 I went through a pretty tumultuous time. It left me emotionally beaten down and feeling … Read more

Online PR: Benefits of Blogging

Note: This post was originally published at NakedPR.com and was moved to Kiss My Biz upon that blog’s reorganization. – Blogs can be used in marketing, to share information, and can even be a viable online business opportunity on their own. There are also public relations benefits of blogging. Here are a few: Key Audience Reach PR is all about … Read more

Why WordPress is a Great Platform for Your Business Website

Are you looking to launch a new business website or overhaul your current old static HTML site? If so, content management systems are a great option. They let you manage and update your website from anywhere you have an internet connection. But with so many content management systems available, which should you choose? When it comes to choosing a CMS, I’m … Read more

Marketing Benefits of Blogging

There are many reasons someone might launch a blog. For example, blogs can serve as effective marketing tools for small businesses. Let’s explore how they can be used in that way without coming across as Web spam or “noise.” Here are some of the marketing benefits of blogging you might want to consider as a small business owner: 1. Credibility … Read more

Creating Start-Up Content for Your New Blog

After you’ve decided to launch a new blog, have chosen your niche, and have come up with a marketing plan and overall content strategy, it’s time to create some start-up content for your new blog (before launching). Why Pre-Write Start-Up Content? A lot of new bloggers are overwhelmed pretty quickly when they realize not only how much time they can … Read more

Creating a Content Strategy for Your New Blog

When you launch a new blog, it’s a good idea to have some kind of content strategy in place. That doesn’t just mean that you should have a basic category structure setup, or a posting schedule in mind, or a handful of ideas to blog about. Your content strategy is your long-term plan for the content on your blog. Although … Read more

What is Your Blog Business Strategy?

Does your company have a blog yet? While they aren’t right for every business, blogging can serve a number of business purposes. Let’s look at three common examples of blog business strategies to help you decide which one might be right for your venture. Blogging as a Marketing Tool Blogs can be effective marketing tools. For example, you might use them to … Read more