by Jennifer Mattern | Jan 7, 2016 | Blogging, Online PR
Is your company reaching out to bloggers to spread the word or take part in larger conversations on the Web? If so, how are your blogger relations efforts going? Chances are that there’s room for improvement. Here are three simple things you can do to pursue...
by Jennifer Mattern | Jan 5, 2016 | Blogging
The headline of a blog post is often the most important part of that blog post for a few reasons: A catchy headline can entice people to click and read. A good blog headline can incite discussion. A clever blog headline is essential to using blog posts as linkbait;...
by Jennifer Mattern | Oct 15, 2015 | Blogging, Online PR
Note: This post was originally published at NakedPR.com / SocialRealist.com and was moved to BizAmmo upon that blog’s retirement. – Blogs can be used in marketing, to share information, and can even be a viable online business opportunity on their own. There are also...
by Jennifer Mattern | Aug 26, 2014 | Blogging
Are you looking to launch a new business website or overhaul your current old static HTML site? If so, content management systems are a great option. They let you manage and update your website from anywhere you have an internet connection. But with so many content...
by Jennifer Mattern | Aug 19, 2014 | Blogging, Marketing
There are many reasons someone might launch a blog. For example, blogs can serve as effective marketing tools for small businesses. Let’s explore how they can be used in that way without coming across as Web spam or “noise.” Here are some of the...