Soft Sell vs Hard Sell

Some business owners and freelancers are terrified of the idea that they actually have to sell themselves or their products, because selling can be seen as an aggressive activity. Not everyone has it in them to be aggressive in their sales tactics. It’s a good thing then that soft sell techniques can be just as effective, if not moreso, than … Read more

How to Hire an Internet Marketing Consultant

Not all business owners know enough about Internet marketing to handle online promotional campaigns on their own. For that matter, not even all marketing professionals know enough about Internet marketing tactics to manage an online marketing campaign on their own. In those cases, hiring an Internet marketing specialist or consultant can be a wise business decision, both to make the … Read more

What is an Op-Ed?

An op-ed is an opinion piece, often published in newspapers, and more recently in online publications. The term “op-ed” means opposite the editorial. In newspapers, it describes the common placement of an op-ed piece being on the page opposite an editorial. Op-eds are most often published by the author’s local newspaper, and can be regarding everything from major national (or … Read more

Basics of Online Advertising

Online advertising offers advertisers, both online and offline, an opportunity to reach very specific niche audiences and target markets that wasn’t previously possible outside of perhaps the niche and trade magazine market. The biggest difference between niche online advertising and niche print advertising is often cost. Online advertising options are often more affordable, and with new niche websites launched every … Read more

Email Marketing Tips and Tactics

Email marketing includes much more than just sending email newsletters to website visitors. Email marketing is an important type of Internet marketing, and allows webmasters and online business owners to use inexpensive direct marketing and relationship marketing tactics quickly and efficiently. Here are some uses for email marketing: 1. Email newsletters 2. Email offers and coupons to past customers or … Read more

Choose the Best Internet Marketing Tactics

When running a website or online business, it’s important to choose the best Internet marketing tactics, which will offer the biggest reward in traffic or income compared to the amount of time or money invested. This is called getting a good ROI (return on investment) from your Internet marketing tactics. There are many common, and general, forms of Internet marketing, … Read more

Online Branding Basics

Branding, or brand marketing, is a basic concept in marketing. Essentially, branding involves marketing materials and tactics that help to build and maintain an image with a company’s, or website’s, target market. Branding on the Web is about building recognition of a website, and giving visitors or customers a specific feeling or attitude about the site, based on the message … Read more

Sample Internet Marketing Plan Outline

Drafting an Internet marketing plan is an important step in launching a website or online business. Understanding the site’s target market, competition, marketing budget, strengths, and weaknesses allows for the best Internet marketing tactics to be chosen to get the most visitors or profit with the least amount of time or money. Here is a sample Internet marketing plan outline: … Read more

Internet Marketing Basics

The Internet has become one of the strongest, and most popular, marketing tools of choice for long-standing businesses as well as the Web-only businesses or websites that seem to appear overnight. To understand the popularity of Internet marketing and learn how to implement it to your advantage, you need to know the basics of Internet marketing. Definition of Internet Marketing … Read more

Writing as a Promotional Tool

One of the best ways to promote your business, your website, or even yourself (and sometimes an overlooked promotional tool) is writing. There are several types of promotional writing that can help you to build publicity. Here are a few examples: Press Releases  Press releases are probably the most obvious type of writing that you can use to gain publicity. … Read more