How to Hire an Internet Marketing Consultant

Not all business owners know enough about Internet marketing to handle online promotional campaigns on their own. For that matter, not even all marketing professionals know enough about Internet marketing tactics to manage an online marketing campaign on their own. In those cases, hiring an Internet marketing specialist or consultant can be a wise business decision, both to make the marketing campaign a bigger success and to save the time, energy, and money involved in making repeated marketing mistakes during a hands-on learning process.

Things to consider before hiring an Internet marketing consultant

1. Would the cost of hiring an Internet marketing consultant be a better bargain than the value of your own time that you’d lose doing it yourself?

2. Are you hoping to target highly specific areas of Internet marketing, in a competitive environment, in an area you’re not expertly skilled in yourself (such as SEO, linkbait, affiliate marketing, etc.)?

3. Are you able to manage the overall Internet marketing campaign alone, but you could use some extra experienced hands around to help carry out your plan?

How to Choose the Right Internet Marketing Consultant

1. Choose someone who can prove measurable results in targeting markets similar to your own.

2. Find a consultant who’s both experienced, but still up on the latest Internet marketing trends, but who can separate effective trends from simply fad marketing tactics.

3. Once you’ve found one or more Internet marketing consultants that meet your needs in the sense of their credentials and past results for clients, narrow down your choices based on who can offer you the best value for your money, without sacrificing work quality or expected returns.

Jenn Mattern is a professional blogger, freelance business writer, consultant, and indie author. An active digital publisher, she runs numerous websites and blogs including All Freelance Writing, Freelance Writing Pros, and NakedPR.

Jenn has over 20 years' experience working as a solopreneur running a 3-prong business of offering freelance writing and consulting services, running digital publications, and operating as an indie publisher of predominantly e-books.

This experience includes over 20 years working as a professional writer and editor, 20 years' experience in marketing and PR (specializing in areas like digital PR, online marketing, social media, and SEO), 18 years' experience as a professional blogger / online publisher (including web development), and around 16 years of experience as an indie author / publisher.

At Kiss My Biz, Jenn shares stories, tips, and tools from her own adventures in solopreneurship, while aiming to help fellow solopreneurs and creative professionals succeed even where it feels against the odds.

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