Marketing Strategy: 4 Ps of Marketing

One of the most basic concepts in marketing is the 4 Ps of marketing. The 4 Ps of marketing will be the foundation of any business’ marketing strategy in their marketing plan. Here you’ll find an explanation of each of the 4 Ps of marketing. Product: As the first of the 4 Ps of marketing, you have ‘product.’ This will … Read more

What is Marketing?

If you run a business of any kind, you’ve probably heard of marketing, and you know you need to use it. But what is marketing? Definition of Marketing In its most basic form, marketing is what brings customers, and therefore money, into your business. You can create a product or offer a service, but if no one knows about it, … Read more

Ten Tips for Promoting Your Website as an Independent Professional

Whether you’re an independent consultant, an owner of your own consulting firm, or any kind of freelancer, you’ll need a quality web site in order to best market your services in today’s digital age. But creating a business website is not enough. Just because you posted information about yourself and your services on the Internet doesn’t mean anyone is going … Read more

Basics of Online Market Research

When starting an online business, it’s essential to conduct market research prior to a website’s launch. The Web offers many opportunities for conducting inexpensive or free online market research, which you can do independently. Online market research makes competitive analysis and marketing plan development a cost-effective reality for online business owners. Market research is important for several reasons: 1. To … Read more

Guerrilla Marketing Tactics

The following guerrilla marketing tactics can help you to wage an inexpensive, yet highly effective, marketing campaign for your consulting firm or freelance business. Guerrilla Marketing Tactic 1: Webzines Start a webzine related to your industry that will bring potential clients to your site. Advertise your services there. Guerrilla Marketing Tactic 2: E-zines / Email Newsletters Send e-mail newsletters to … Read more

Guerrilla Marketing 101

Marketing your services as either a freelance professional or consultant is vital to your success. You will likely spend more time “selling yourself” to prospective clients than you will actually working on paid projects. The key is learning how to market your services effectively, without breaking the bank. That’s why you should consider turning to Guerrilla Marketing. Definition of “Guerrilla … Read more

Free and Cheap Internet Marketing Tactics for an Online Business

No matter how great your products, services, or websites are, you’re not likely to succeed in online business without using at least basic marketing tactics. Marketing is about making customers, clients, or visitors aware of your online business, and how to convince them to buy or keep coming back. Here are five cheap and free Internet marketing tips for promoting … Read more

Guerrilla Marketing Tactics for Consultants and Freelancers

Guerrilla marketing tactics have the potential to provide great marketing results, with minimal cost. The focus in guerrilla marketing is on a combination of creative thinking and an investment of time. The following guerrilla marketing tactics can be utilized effectively by many types of small businesses, consultants, and freelance professionals. Guerrilla Marketing Tactic 1: Webzines Start a webzine related to … Read more