Internet Marketing Basics

The Internet has become one of the strongest, and most popular, marketing tools of choice for long-standing businesses as well as the Web-only businesses or websites that seem to appear overnight. To understand the popularity of Internet marketing and learn how to implement it to your advantage, you need to know the basics of Internet marketing.

Definition of Internet Marketing

Internet marketing is a form of marketing, where all of the marketing activities are planned out for, and carried out on, the Internet.

Types of Internet Marketing

  • Email Marketing
  • Search Engine Marketing
  • Affiliate Marketing
  • Linking / Referrals
  • Ezines / Webzines
  • Forum Marketing
  • Online Networking
  • Online Advertising
  • Viral Marketing

Internet Marketing’s Place

Internet marketing is one piece of the larger marketing puzzle. It will rarely provide you with the best results on its own. Instead, you should couple Internet marketing tactics with offline marketing tactics such as traditional public relations, promotion, and advertising techniques. Include Internet marketing in your company’s, or website’s, marketing plan, but remember that no one type of marketing will work miracles on its own, no matter how popular it may seem.

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