Internet Marketing Basics

The Internet has become one of the strongest, and most popular, marketing tools of choice for long-standing businesses as well as the Web-only businesses or websites that seem to appear overnight. To understand the popularity of Internet marketing and learn how to implement it to your advantage, you need to know the basics of Internet marketing.

Definition of Internet Marketing

Internet marketing is a form of marketing, where all of the marketing activities are planned out for, and carried out on, the Internet.

Types of Internet Marketing

  • Email Marketing
  • Search Engine Marketing
  • Affiliate Marketing
  • Linking / Referrals
  • Ezines / Webzines
  • Forum Marketing
  • Online Networking
  • Online Advertising
  • Viral Marketing

Internet Marketing’s Place

Internet marketing is one piece of the larger marketing puzzle. It will rarely provide you with the best results on its own. Instead, you should couple Internet marketing tactics with offline marketing tactics such as traditional public relations, promotion, and advertising techniques. Include Internet marketing in your company’s, or website’s, marketing plan, but remember that no one type of marketing will work miracles on its own, no matter how popular it may seem.

Jenn Mattern is a professional blogger, freelance business writer, consultant, and indie author. An active digital publisher, she runs numerous websites and blogs including All Freelance Writing, Freelance Writing Pros, and Kiss My Biz.

Jenn has over 20 years' experience working as a solopreneur running a 3-prong business of offering freelance writing and consulting services, running digital publications, and operating as an indie publisher of predominantly e-books.

This experience includes 25 years working as a professional writer and editor, more than 20 years' experience in marketing and PR (specializing in areas like digital PR, online marketing, social media, and SEO), 19 years' experience as a professional blogger / online publisher (including web development), and around 18 years of experience as an indie author / publisher.

At Kiss My Biz, Jenn shares stories, tips, and tools from her own adventures in solopreneurship, while aiming to help fellow solopreneurs and creative professionals succeed even where it feels against the odds.

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