Press releases are often lumped together as one single tool in PR writing or publicity. However, there are many different types of press releases, all with their own rules, formats, and other subtle differences in how they convey a message to members of the media. Some examples of types of press releases include general news releases, launch releases, product press … Read more
Online advertising offers advertisers, both online and offline, an opportunity to reach very specific niche audiences and target markets that wasn’t previously possible outside of perhaps the niche and trade magazine market. The biggest difference between niche online advertising and niche print advertising is often cost. Online advertising options are often more affordable, and with new niche websites launched every … Read more
Email marketing includes much more than just sending email newsletters to website visitors. Email marketing is an important type of Internet marketing, and allows webmasters and online business owners to use inexpensive direct marketing and relationship marketing tactics quickly and efficiently. Here are some uses for email marketing: 1. Email newsletters 2. Email offers and coupons to past customers or … Read more
When running a website or online business, it’s important to choose the best Internet marketing tactics, which will offer the biggest reward in traffic or income compared to the amount of time or money invested. This is called getting a good ROI (return on investment) from your Internet marketing tactics. There are many common, and general, forms of Internet marketing, … Read more
Branding, or brand marketing, is a basic concept in marketing. Essentially, branding involves marketing materials and tactics that help to build and maintain an image with a company’s, or website’s, target market. Branding on the Web is about building recognition of a website, and giving visitors or customers a specific feeling or attitude about the site, based on the message … Read more
Online PR (online public relations) is about using the Internet to connect with a website’s or business’ key publics or audiences, to build awareness and increase exposure, to build and maintain an image and brand trust, and to communicate to solve crises. Online PR works much in the same way as traditional public relations, only with a different set of … Read more
Drafting an Internet marketing plan is an important step in launching a website or online business. Understanding the site’s target market, competition, marketing budget, strengths, and weaknesses allows for the best Internet marketing tactics to be chosen to get the most visitors or profit with the least amount of time or money. Here is a sample Internet marketing plan outline: … Read more
The Internet has become one of the strongest, and most popular, marketing tools of choice for long-standing businesses as well as the Web-only businesses or websites that seem to appear overnight. To understand the popularity of Internet marketing and learn how to implement it to your advantage, you need to know the basics of Internet marketing. Definition of Internet Marketing … Read more
One of the best ways to promote your business, your website, or even yourself (and sometimes an overlooked promotional tool) is writing. There are several types of promotional writing that can help you to build publicity. Here are a few examples: Press Releases Press releases are probably the most obvious type of writing that you can use to gain publicity. … Read more
One of the most basic concepts in marketing is the 4 Ps of marketing. The 4 Ps of marketing will be the foundation of any business’ marketing strategy in their marketing plan. Here you’ll find an explanation of each of the 4 Ps of marketing. Product: As the first of the 4 Ps of marketing, you have ‘product.’ This will … Read more