Here is a sample online free press release template that you can use as an outline in your own press release writing, while keeping online press release distribution in mind:
SAMPLE PRESS RELEASE TEMPLATE FOR ONLINE PRESS RELEASE DISTRIBUTION
FOR IMMEDIATE RELEASE
The Title of Your Press Release Will Go Here in Bold Type
When you distribute a news release on online press release distribution sites or newswires, you’ll often need to include a short summary of 1-4 sentences. The summary will be displayed along with the title, usually on newswire homepage listings, in RSS feeds, and other places where the full release won’t be listed.
City, State – Date – Type the first paragraph of the body of your press release here. This paragraph should very briefly answer the questions of Who?, What?, When?, Why?, and Where?
The second paragraph of the body of your press release should elaborate on your news, and give further details.
Continue with short paragraphs to discuss different aspects of your company’s or site’s news.
You can include a brief summary after the details of your press release.
About Your Company
You should include a boilerplate (it should be the same on every press release you send) with a basic description of who you are and what you do. Give relevant statistics, or any information that makes you seem newsworthy in a general sense (being a major international organization, a published author, etc.).For more information about Your Company/Site or (specific news, product, etc. in the release), please contact Your Name at Your Phone Number.
City / State / Zip (or City / Country)
Phone: Your Phone Number
Email: Your Email Address
Web: Your Website URL
This press release template was originally shared on March 7, 2007 and was re-featured in January 2015.