3 Tips for Better Blogger Relations

Is your company reaching out to bloggers to spread the word or take part in larger conversations on the Web? If so, how are your blogger relations efforts going? Chances are that there’s room for improvement. Here are three simple things you can do to pursue...

11 Easy to Use Blog Headline Templates

The headline of a blog post is often the most important part of that blog post for a few reasons: A catchy headline can entice people to click and read. A good blog headline can incite discussion. A clever blog headline is essential to using blog posts as linkbait;...

Online PR: Benefits of Blogging

Note: This post was originally published at NakedPR.com / SocialRealist.com and was moved to BizAmmo upon that blog’s retirement. – Blogs can be used in marketing, to share information, and can even be a viable online business opportunity on their own. There are also...

Offline Email List Building Tactics

Email marketing may be a form of Internet marketing, but that doesn’t mean an email list can only be built online. There are many offline tactics for email list building, especially for offline businesses wanting to improve their email marketing efforts. Here are nine...

Social Media Strategy: Just Wing It

Note: This post was originally published at NakedPR.com / SocialRealist.com and was moved to BizAmmo upon that blog’s retirement. — Wing it. Just hop on in there, set up a bunch of social media profiles and get posting, tweeting, and sharing. Then hope for...

What Press Releases Aren’t

Note: This post was originally published at NakedPR.com / SocialRealist.com and was moved to BizAmmo upon that blog’s retirement. – There’s one thing in particular that drives me crazy in working with webmasters on press release writing and distribution. Far too many...

Free Press Release Template – Online

Here is a sample online free press release template that you can use as an outline in your own press release writing, while keeping online press release distribution in mind: SAMPLE PRESS RELEASE TEMPLATE FOR ONLINE PRESS RELEASE DISTRIBUTION FOR IMMEDIATE RELEASE The...

5 Easy Ways to Have Your Press Release Ignored

There are plenty of tips available about how to write a press release. Instead, let’s look at some press release “sins,” with these five easy ways to have a press release ignored by the media. 1. Forget to include media contact information. If a news angle catches the...

The Importance of Testing Web Copy

One of the most common freelance writing projects I take on is writing marketing copy for business websites. I also network with a lot of newer writers, and see them bombarded with copywriting “tips” like “always use long-form sales copy,” or...

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