Kiss My Biz

There it was again — the inevitable *smack* of a newspaper on my dining table. Every time a certain family member came to visit, they flopped a newspaper down on my table. More specifically, it was the classifieds section, usually with a few jobs circled. They were often generic office jobs — this family member had given up on me … Read more

Getting Your First Client

You finally took your first steps to becoming an independent consultant or freelance professional. You’ve gone through the legalities of forming your consulting firm or freelance business, set up a company website, designed business cards and had them printed. You’re ready to go. Yet you still haven’t quit your job to pursue independent consulting full-time. Why not? Because you don’t … Read more

Online PR: Benefits of Blogging

Note: This post was originally published at NakedPR.com and was moved to Kiss My Biz upon that blog’s reorganization. – Blogs can be used in marketing, to share information, and can even be a viable online business opportunity on their own. There are also public relations benefits of blogging. Here are a few: Key Audience Reach PR is all about … Read more

Offline Email List Building Tactics

Email marketing may be a form of Internet marketing, but that doesn’t mean an email list can only be built online. There are many offline tactics for email list building, especially for offline businesses wanting to improve their email marketing efforts. Here are nine ways to help build an opt-in email marketing list offline: An offline business can place a … Read more

Social Media Strategy: Just Wing It

Note: This post was originally published at NakedPR.com and was moved to Kiss My Biz upon that blog’s reorganization. — Wing it. Just hop on in there, set up a bunch of social media profiles and get posting, tweeting, and sharing. Then hope for the best. That seems to be one of the most popular social media strategies out there, … Read more

What Press Releases Aren’t

Note: This post was originally published at NakedPR.com and was moved to Kiss My Biz upon that blog’s reorganization. – There’s one thing in particular that drives me crazy in working with webmasters on press release writing and distribution. Far too many honestly believe that “press releases” and “articles” are the same thing. I stumbled upon a job posting where … Read more

Free Press Release Template – Online

Here is a sample online free press release template that you can use as an outline in your own press release writing, while keeping online press release distribution in mind: SAMPLE PRESS RELEASE TEMPLATE FOR ONLINE PRESS RELEASE DISTRIBUTION FOR IMMEDIATE RELEASE The Title of Your Press Release Will Go Here in Bold Type When you distribute a news release … Read more

5 Easy Ways to Have Your Press Release Ignored

There are plenty of tips available about how to write a press release. Instead, let’s look at some press release “sins,” with these five easy ways to have a press release ignored by the media. 1. Forget to include media contact information. If a news angle catches the attention of a journalist, they might need to contact someone for additional information … Read more