Guerrilla Marketing 101

Marketing your services as either a freelance professional or consultant is vital to your success. You will likely spend more time “selling yourself” to prospective clients than you will actually working on paid projects. The key is learning how to market your services effectively, without breaking the bank. That’s why you should consider turning to Guerrilla Marketing. Definition of “Guerrilla … Read more

Free and Cheap Internet Marketing Tactics for an Online Business

No matter how great your products, services, or websites are, you’re not likely to succeed in online business without using at least basic marketing tactics. Marketing is about making customers, clients, or visitors aware of your online business, and how to convince them to buy or keep coming back. Here are five cheap and free Internet marketing tips for promoting … Read more

What is Public Relations?

Public Relations is often confused with advertising or promotion. Each of these three things can be a vital part of a marketing campaign, and each are specialized forms of marketing, but they’re not one and the same. So what exactly is public relations? Definition of Public Relations Public Relations, often referred to as PR, is a discipline with an aim … Read more

Online Press Release Distribution

Online press release distribution sites have been available for quite some time, but now they’re more popular than ever. In addition to using press release distribution sites to announce news about a company, organization, or individual, many website owners are now using online distribution sites to bring better search engine placement and incoming pageviews to their sites. The reason for … Read more

25 Press Release Ideas

Writing a press release can be an excellent way to get publicity and media attention for yourself or your business. Yet, many people don’t know where to begin, because they don’t have any ideas about what topics they can write a press release on. The general rule is this: if it’s newsworthy, write a press release. But what is newsworthy? … Read more

Press Release Writing Tips

Press release writing follows a basic template every time you write a new release. However, writing a press release is more than just plugging in basic information. You need to understand some fundamentals of what makes a press release a press release in the first place. You can improve your press release writing, and the results they achieve, by following … Read more

Free Press Release Template – Basic

Here is a sample press release template that you can use as an outline in your own press release writing: SAMPLE PRESS RELEASE TEMPLATE Contact: Your Contact’s Name Your Contact’s Phone Number Your Contact’s Email Address FOR IMMEDIATE RELEASE The Title of Your Press Release Will Go Here in Bold Type City, State – Date – Type the first paragraph … Read more

How to Write a Press Release

Press release writing doesn’t have to be hard, as long as you take the time to learn how to write a press release correctly. Here you’ll find a list of the basic parts of a press release, how to write each section of your press release, and even see a sample press release laid out for you. Follow the instructions … Read more

How NOT to Write a Press Release – Wrong Format

I was browsing through a few freelance writing sites, due to work on another project. I came across one of them featuring a press release template and instructions on how to write a press release. With PR being my primary area of expertise, I always enjoy taking a look at various press release articles and especially templates, partly because there … Read more

Guerrilla Marketing Tactics for Consultants and Freelancers

Guerrilla marketing tactics have the potential to provide great marketing results, with minimal cost. The focus in guerrilla marketing is on a combination of creative thinking and an investment of time. The following guerrilla marketing tactics can be utilized effectively by many types of small businesses, consultants, and freelance professionals. Guerrilla Marketing Tactic 1: Webzines Start a webzine related to … Read more