25 Press Release Ideas

Writing a press release can be an excellent way to get publicity and media attention for yourself or your business. Yet, many people don’t know where to begin, because they don’t have any ideas about what topics they can write a press release on. The general rule is this: if it’s newsworthy, write a press release. But what is newsworthy? Here is a list of 25 press release ideas to get you started:

  • You’ve launched a new business venture
  • You’re offering a new product or service
  • Change of ownership of a company
  • You’ve launched a new website (if there’s a newsworthy angle – applicable to a significant current news event, a new website for a large and recognizable company, a site in a new niche, or a website offering features or benefits not offered by, or better than those offered by, competitors)
  • Your website was redesigned (if the redesign will affect a significant number of users, and/or incorporate new features or benefits not offered by, or better than those offered by, competitors)
  • Your products have been upgraded or changed in some way
  • You’re offering a significant discount on your products or services for a special reason
  • You’ve made a donation to charity
  • You’ve organized or participated in a charity event
  • Your company is sponsoring any kind of event
  • Your company has won an award of some kind
  • You’ve personally (or another staff member has) won an award
  • You’ve created a strategic alliance with another company (such as a for a cross-promotion)
  • A company merger or acquisition
  • You’ve received major press
  • You’ll be appearing at or speaking at an event, such as giving a seminar
  • You’re offering something for free
  • You’ve developed a new technology in your industry
  • You’ve started a long-term relationship with a major client
  • You’re releasing an industry report
  • Your business is being restructured (such as going from sole proprietorship to a partnership)
  • You’ve added significant staff (whether in numbers or specific individuals)
  • You’re celebrating an anniversary for your company
  • You’re changing your branding (new logo, slogan, etc.)
  • You’re offering a contest or some other large promotion that you think the general public should be aware of.

Jenn Mattern is a professional blogger, freelance business writer, consultant, and indie author. An active digital publisher, she runs numerous websites and blogs including All Freelance Writing, Freelance Writing Pros, and NakedPR.

Jenn has over 20 years' experience working as a solopreneur running a 3-prong business of offering freelance writing and consulting services, running digital publications, and operating as an indie publisher of predominantly e-books.

This experience includes over 20 years working as a professional writer and editor, 20 years' experience in marketing and PR (specializing in areas like digital PR, online marketing, social media, and SEO), 18 years' experience as a professional blogger / online publisher (including web development), and around 16 years of experience as an indie author / publisher.

At Kiss My Biz, Jenn shares stories, tips, and tools from her own adventures in solopreneurship, while aiming to help fellow solopreneurs and creative professionals succeed even where it feels against the odds.

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