Choosing a Newsworthy Angle for a Press Release

One of the most important aspects of successful press release writing is choosing or creating a newsworthy angle for the press release. There are many newsworthy angles to take with press releases. Here is a list of common press release ideas. While not every idea is newsworthy enough to warrant a press release in and of itself every time, these press release ideas can work in a great number of situations for a large number of companies, organizations, or individuals.

Company Launch – Sending a press release for the launch of a brand new company (online or offline) can be newsworthy.

Product Launch – Sending a press release for the launch of a brand new product (especially if the company has already made a name for themselves) is often newsworthy.

Website Launch – Sending a press release for the launch of a new website can sometimes be newsworthy (only newsworthy if there’s something truly unique or otherwise attention-grabbing, and it’s not newsworthy if it’s already been done before unless there’s major backing by well-known authority figures).

Upgrades – Upgrades on products (such as software), or even websites (especially if it’s for a popular website and the upgrades / updates will drastically affect usability).

Awards – Winning a notable award is generally newsworthy.

Executive Changes – When a larger, or well-known, company introduces new executives into its management team, or promotes from within, it can be newsworthy.

Contests and Events – Holding events can be newsworthy, depending on the appeal to the general population or even within a specific niche. Whether or not a contest is newsworthy will often depend on the award being offered.

Research Results – Conducting quality first-hand research and then publishing the results publicly is very often newsworthy, no matter what the niche is.

Change of Ownership – If a company or large website goes through a merger or acquisition, it will often be newsworthy.

Jenn Mattern is a professional blogger, freelance business writer, consultant, and indie author. An active digital publisher, she runs numerous websites and blogs including All Freelance Writing, Freelance Writing Pros, and Kiss My Biz.

Jenn has over 20 years' experience working as a solopreneur running a 3-prong business of offering freelance writing and consulting services, running digital publications, and operating as an indie publisher of predominantly e-books.

This experience includes over 20 years working as a professional writer and editor, more than 20 years' experience in marketing and PR (specializing in areas like digital PR, online marketing, social media, and SEO), 19 years' experience as a professional blogger / online publisher (including web development), and around 17 years of experience as an indie author / publisher.

At Kiss My Biz, Jenn shares stories, tips, and tools from her own adventures in solopreneurship, while aiming to help fellow solopreneurs and creative professionals succeed even where it feels against the odds.

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