Choose a Name, Domain, and Host for a New Blog

After you’ve chosen a niche for your new blog, the next steps in setting up a blog are choosing a blog name, domain name, and Web hosting company. Start by reading Choosing a Business Name and Domain Name for Your Online Business. If you’re setting up a blog with the expectation of it being a long-term project, business model in … Read more

How to Find a Niche for a New Blog

When you want to set up a new blog, the first step is to find a niche (a topic) to blog about. How you choose a niche for your blog will depend on your blogging motivations: whether you’re blogging simply for pleasure, to promote something, to monetize the blog, etc. The information here and in the rest of the “Start … Read more

Benefits of Corporate Blogging

Many businesses, large and small, are setting up corporate blogs (or business blogs). Corporate blogging is still relatively new as a marketing, PR, and business communication tool. Is corporate blogging right for your business? Consider some of these benefits of corporate blogging when deciding to blog or not to blog “officially” through your company. Corporate blogs are a way to … Read more

The PR Value of Business Blogging

Business blogging, or corporate blogging, has potential PR value for even small business owners. If you’re considering setting up a company blog for your small or online business, there are several things you might do with that business blog, including: 1. Using the business blog to present company news, or the owner’s (or other high level executive’s) take on industry … Read more