When you start a new website or blog, should you write articles solely for search engines, or should readers be your number one concern? Find out how why your starting content strategy can make or break your website.
Is it really possible to make money online blogging? How realistic is it to think you can earn a real blogging income? How can you beat the odds. Find out how to make money blogging with these tips and resources.
While there are various press release templates available that will get the job done, effective press releases tend to share most of the same elements. Here are common press release components, and a description of what they are and how they make the press release more effective. Release Time This line graces the top of nearly every press release distributed … Read more
After you’ve chosen a niche for your new blog, the next steps in setting up a blog are choosing a blog name, domain name, and Web hosting company. Start by reading Choosing a Business Name and Domain Name for Your Online Business. If you’re setting up a blog with the expectation of it being a long-term project, business model in … Read more
When you want to set up a new blog, the first step is to find a niche (a topic) to blog about. How you choose a niche for your blog will depend on your blogging motivations: whether you’re blogging simply for pleasure, to promote something, to monetize the blog, etc. The information here and in the rest of the “Start … Read more
Many businesses, large and small, are setting up corporate blogs (or business blogs). Corporate blogging is still relatively new as a marketing, PR, and business communication tool. Is corporate blogging right for your business? Consider some of these benefits of corporate blogging when deciding to blog or not to blog “officially” through your company. Corporate blogs are a way to … Read more
Some business owners and freelancers are terrified of the idea that they actually have to sell themselves or their products, because selling can be seen as an aggressive activity. Not everyone has it in them to be aggressive in their sales tactics. It’s a good thing then that soft sell techniques can be just as effective, if not moreso, than … Read more
If you’re thinking about starting an online business, you’ve probably realized that there’s a lot you can do on the Web these days to earn a living (or some side money, if that’s your goal). So how do you choose an online business idea? Make a list of things that interest you (could be a career path to hobbies). Make … Read more
Below is a sample media advisory template that you can use to announce an event to the media, especially if your aim is to have journalists attend the event itself: FOR IMMEDIATE RELEASE Contact Name Address 1 Address 2 Phone number Email address Date The Heading or Title of Your Media Advisory Should Go Here You Can Include a Subheading … Read more
Business blogging, or corporate blogging, has potential PR value for even small business owners. If you’re considering setting up a company blog for your small or online business, there are several things you might do with that business blog, including: 1. Using the business blog to present company news, or the owner’s (or other high level executive’s) take on industry … Read more