Free Press Release Template – Online

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Here is a sample online free press release template that you can use as an outline in your own press release writing, while keeping online press release distribution in mind:

SAMPLE PRESS RELEASE TEMPLATE FOR ONLINE PRESS RELEASE DISTRIBUTION

FOR IMMEDIATE RELEASE

The Title of Your Press Release Will Go Here in Bold Type

When you distribute a news release on online press release distribution sites or newswires, you’ll often need to include a short summary of 1-4 sentences. The summary will be displayed along with the title, usually on newswire homepage listings, in RSS feeds, and other places where the full release won’t be listed.

City, State – Date – Type the first paragraph of the body of your press release here. This paragraph should very briefly answer the questions of Who?, What?, When?, Why?, and Where?

The second paragraph of the body of your press release should elaborate on your news, and give further details.

Continue with short paragraphs to discuss different aspects of your company’s or site’s news.

You can include a brief summary after the details of your press release.

About Your Company

You should include a boilerplate (it should be the same on every press release you send) with a basic description of who you are and what you do. Give relevant statistics, or any information that makes you seem newsworthy in a general sense (being a major international organization, a published author, etc.).For more information about Your Company/Site or (specific news, product, etc. in the release), please contact Your Name at Your Phone Number.

Contact Info:

Contact Name
Company Name
Mailing Address
City / State / Zip (or City / Country)
Phone: Your Phone Number
Email: Your Email Address
Web: Your Website URL

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This press release template was originally shared on March 7, 2007 and was re-featured in January 2015.

Jenn Mattern

Jenn Mattern is a professional blogger, freelance business writer, consultant, and indie author. An active digital publisher, she runs numerous websites and blogs including All Freelance Writing, Freelance Writing Pros, and Kiss My Biz.

Jenn has over 20 years' experience working as a solopreneur running a 3-prong business of offering freelance writing and consulting services, running digital publications, and operating as an indie publisher of predominantly e-books.

This experience includes 25 years working as a professional writer and editor, more than 20 years' experience in marketing and PR (specializing in areas like digital PR, online marketing, social media, and SEO), 19 years' experience as a professional blogger / online publisher (including web development), and around 18 years of experience as an indie author / publisher.

At Kiss My Biz, Jenn shares stories, tips, and tools from her own adventures in solopreneurship, while aiming to help fellow solopreneurs and creative professionals succeed even where it feels against the odds.

8 thoughts on “Free Press Release Template – Online”

  1. A great structure for writing press releases online. Definately going to implement this structure along with some of your other ideas in upcoming releases. Thanks

    Reply

  4. Excellent template! We utilize PR releases for our credit card site when we get any insider news about the credit market. This template will help keep our releases clear and within the accepted standards. Thanks again!

    Reply

  5. I have a basic html website, and it has a few flash pieces. I want to promote a new CD in way that the website darkens, and the CD advertisement appears in the center of the screen (not as a pop-up, but within the current window).. . I know that this can be done, but I just dont know how. I would prefer if I could do it via CSS or PHP, but I’m sure Javascript will probably be the solution.. . Thanks for the help!.

    Reply

  7. Excellent starting point. That seems to sum up all the essentials of a press release.

    How to continue now?

    I recently released an HTML/css template that you can use to create your own (mobile friendly) social media press release. It’s free and open-source.

    You can find out more here: http://prez.ly/msmPR

    Reply

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