Creating Start-Up Content for Your New Blog

After you’ve decided to launch a new blog, have chosen your niche, and have come up with a marketing plan and overall content strategy, it’s time to create some start-up content for your new blog (before launching). Why Pre-Write Start-Up Content? A lot of...

Creating a Content Strategy for Your New Blog

When you launch a new blog, it’s a good idea to have some kind of content strategy in place. That doesn’t just mean that you should have a basic category structure setup, or a posting schedule in mind, or a handful of ideas to blog about. Your content...

What is Your Blog Business Strategy?

Does your company have a blog yet? While they aren’t right for every business, blogging can serve a number of business purposes. Let’s look at three common examples of blog business strategies to help you decide which one might be right for your venture....

Why Controversial Blog Posts are a Good Thing

Some bloggers shy away from controversy, while others fully embrace it. I tend to be one to embrace controversy, because I believe in blunt honesty and speaking my mind. Some people find that being vocal about their opinions on their blog can be difficult for them....

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