It’s not uncommon for individuals interested in freelancing to think about potential rate and fee structures in terms of their familiar forty-hour work week. But a freelancer’s hours are actually broken down in two different ways: total working hours (similar to an employee’s work schedule) and billable hours.
Let’s take a quick look at how these differ and why it’s important for freelancers to take both under consideration when setting rates or preparing quotes.
Working Hours vs. Billable Hours
Working Hours
This is the total number of hours you spend on any kind of work in your freelance business. This includes not only client work but also things like:
- Accounting / Bookkeeping
- Correspondence (email, phone calls, letters, etc.)
- Other Administrative Duties (filing, basic maintenance, etc.)
- Networking
- Marketing / Advertising / PR (from updating their website and professional blog to offering sales, pitching services, etc.)
Billable Hours
These include any working hours that you can bill to a client (consulting, work on their projects, research, client visits, client correspondence, etc.).
Why the Difference Matters
It’s not uncommon for freelancers to spend up to half of their working hours on non-billable activities, especially when they’re starting out and turning more attention toward marketing to land their first clients. And forgetting to account for non-billable working hours when setting rates is a recipe for disaster.
Remember, an employee’s salary covers all of their working hours, whether that time brings in direct revenue for their employer or not. As a freelancer, yours has to do the same thing (plus cover taxes, retirement savings, vacation and sick time, medical benefits, and anything else normally covered by an employer).
That’s why freelancers’ hourly rates often look high to clients unaccustomed to working with them, even though it’s still cheaper to hire those freelancers than regular employees. They simply forget that a freelancer’s earnings are more directly comparable to an employee’s cost to the company rather than just their salary. When thinking about rates, it’s easy to overlook these things.
If you’re considering a future freelance career, be realistic about how many hours in a day (or week) you’ll really be able to bill out to clients, and set your rates accordingly. Otherwise you’ll soon find yourself working far too much for far too little, and you’ll suffer the all-to-common burnout many freelancers face at one time or another.
This article was originally featured on September 13, 2007. It was revised and updated on its currently-listed publication date.
Very good post and I have picked up some salient points on freelance job opportunities and how to become more successful at it.
Peter Lee
Home Ideas and Opportunities
I’ve been freelancing now for a couple of months and at the beginning I would have read this and thought, ‘yeah yeah’ … now that I’ve started to get enough work to sustain me I’m starting to really understand what you’re talking about.
When you start out it seems you jsut want to grab as much work as you can and even drop your price as you get busier because there’s less time to look for the job after the one you’re working on.
I’ve found myself now approaching 8 billable hours a day 6 days a week but I’m actually working nearly double that and I know that something has to give.
I’m quite surprised at how quickly you need to adapt to your changing situation while freelancing – concerns one week are just a background concern the next and replaced by a whole new set of issues … anyways – loved the post but I’d better get back to my billable 🙂