7 Signs Your Press Release Sucks

Before moving into a full-time writing career (with some consulting on the side), I ran a small PR firm. So I’m no stranger to using press releases. They’re still one of the most popular services I offer clients. In addition to being hired to write releases, I’m often asked to give feedback on releases business owners tried to write for … Read more

What Press Releases Aren’t

Note: This post was originally published at NakedPR.com and was moved to Kiss My Biz upon that blog’s reorganization. – There’s one thing in particular that drives me crazy in working with webmasters on press release writing and distribution. Far too many honestly believe that “press releases” and “articles” are the same thing. I stumbled upon a job posting where … Read more

Online Press Room Basics for Your Small Business

An online press room (or online media room, news room, etc.) can be a beneficial addition to the website of any home, small, or online business, although it’s something many small businesses never develop. Let’s explore a few online press room basics. What is an Online Press Room? An online press room is like an interactive media kit. It’s where … Read more

How to Write a Press Release

This guide will teach you how to write a press release for your business using the BizHow2.com free press release template. Get your company’s news into the right hands to build exposure through press release writing today.

Press Release Components

While there are various press release templates available that will get the job done, effective press releases tend to share most of the same elements. Here are common press release components, and a description of what they are and how they make the press release more effective. Release Time This line graces the top of nearly every press release distributed … Read more

Soft Sell vs Hard Sell

Some business owners and freelancers are terrified of the idea that they actually have to sell themselves or their products, because selling can be seen as an aggressive activity. Not everyone has it in them to be aggressive in their sales tactics. It’s a good thing then that soft sell techniques can be just as effective, if not moreso, than … Read more

How to Write a Press Release

Press release writing doesn’t have to be hard, as long as you take the time to learn how to write a press release correctly. Here you’ll find a list of the basic parts of a press release, how to write each section of your press release, and even see a sample press release laid out for you. Follow the instructions … Read more