Derogatory Customer Feedback Online: Should Your Company Delete It?

I received a question from a reader, related to the freedom customers have in leaving public feedback about a company. They wanted to know how a business owner should treat derogatory comments when they or their team have the ability to delete them. Their question would apply to any website or social media profile where you have censorship ability. Here … Read more

The PR Value of Business Blogging

Business blogging, or corporate blogging, has potential PR value for even small business owners. If you’re considering setting up a company blog for your small or online business, there are several things you might do with that business blog, including: 1. Using the business blog to present company news, or the owner’s (or other high level executive’s) take on industry … Read more