email marketing Archives

How I Doubled Email Open Rates With One Simple Change

February 21, 2018 by Jenn Mattern

A few years back I started building an email list for one of my blogs. Rather than run a traditional manual newsletter as you might to promote a business, the email list was a way to let readers receive the latest blog posts via email. Now, I’ll admit it. I’m not a huge fan of email newsletters (and we’ll talk … Read more

Offline Email List Building Tactics

June 12, 2015 by Jenn Mattern

Email marketing may be a form of Internet marketing, but that doesn’t mean an email list can only be built online. There are many offline tactics for email list building, especially for offline businesses wanting to improve their email marketing efforts. Here are nine ways to help build an opt-in email marketing list offline: An offline business can place a … Read more