blogging Archives — Kiss My Biz

3 Tips for Better Blogger Relations

Jenn Mattern — Thu, 07 Jan 2016 13:00:35 +0000

Consider these three tips for better blogger relations before getting your company caught up in a negative blog storm (or missing out altogether).

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11 Easy to Use Blog Headline Templates

Jenn Mattern — Tue, 05 Jan 2016 13:00:53 +0000

Do you struggle when trying to come up with the perfect blog post headlines? These blog headline templates (originally published at Jentrepreneur.com) will set you in the right direction.

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Online PR: Benefits of Blogging

Jenn Mattern — Thu, 15 Oct 2015 12:00:42 +0000

Note: This post was originally published at NakedPR.com and was moved to Kiss My Biz upon that blog’s reorganization. – Blogs can be used in marketing, to share information, and can even be a viable online business opportunity on their own. There are also public relations benefits of blogging. Here are a few: Key Audience Reach PR is all about ... Read more

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Marketing Benefits of Blogging

Jenn Mattern — Tue, 19 Aug 2014 14:08:01 +0000

There are many reasons someone might launch a blog. For example, blogs can serve as effective marketing tools for small businesses. Let’s explore how they can be used in that way without coming across as Web spam or “noise.” Here are some of the marketing benefits of blogging you might want to consider as a small business owner: 1. Credibility ... Read more

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Creating Start-Up Content for Your New Blog

Jenn Mattern — Thu, 17 Jul 2014 12:00:03 +0000

After you’ve decided to launch a new blog, have chosen your niche, and have come up with a marketing plan and overall content strategy, it’s time to create some start-up content for your new blog (before launching). Why Pre-Write Start-Up Content? A lot of new bloggers are overwhelmed pretty quickly when they realize not only how much time they can ... Read more

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Creating a Content Strategy for Your New Blog

Jenn Mattern — Tue, 15 Jul 2014 12:00:17 +0000

When you launch a new blog, it’s a good idea to have some kind of content strategy in place. That doesn’t just mean that you should have a basic category structure setup, or a posting schedule in mind, or a handful of ideas to blog about. Your content strategy is your long-term plan for the content on your blog. Although ... Read more

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What is Your Blog Business Strategy?

Jenn Mattern — Mon, 24 Feb 2014 13:00:04 +0000

Does your company have a blog yet? While they aren’t right for every business, blogging can serve a number of business purposes. Let’s look at three common examples of blog business strategies to help you decide which one might be right for your venture. Blogging as a Marketing Tool Blogs can be effective marketing tools. For example, you might use them to ... Read more

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Are Your Comment Policies Hurting Your Conversations?

Jenn Mattern — Wed, 29 Apr 2009 14:35:06 +0000

I’m a strong believer that communications professionals (especially in PR and social media areas) have a responsibility to be somewhat liberal in their comment policies on blogs, networks, etc. Why? Because I don’t think you can really advocate for building conversations if you aren’t open to them yourself–even if they may get a bit heated. NakedPR only now has an ... Read more

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Why Controversial Blog Posts are a Good Thing

Jenn Mattern — Wed, 24 Sep 2008 10:01:58 +0000

Are you the type of blogger who likes to "play it safe," or do you jump into the fray when hot topics come up in your industry? This post, originally published at Jentrepreneur.com, explores why I love controversial blog posts, and think blogs would be sad little places without them.

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How the Wrong Content Strategy Can Ruin Your Website

Jenn Mattern — Mon, 28 Jul 2008 15:46:41 +0000

When you start a new website or blog, should you write articles solely for search engines, or should readers be your number one concern? Find out how why your starting content strategy can make or break your website.

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