Comments on: Social Media Strategy: Just Wing It https://kissmybiz.com/social-media-strategy-just-wing-it/ Your Business. Your Brand. Your Way. Mon, 20 Jan 2020 13:00:14 +0000 hourly 1 https://wordpress.org/?v=6.8.2 By: Timo Pentner https://kissmybiz.com/social-media-strategy-just-wing-it/#comment-307 Sun, 17 Feb 2013 19:07:55 +0000 http://bizammo.com/?p=2750#comment-307 I think you are hitting a nail on the head with you article.
Social media is now taken by storm by the large companies. Super Bowl commercials were promoted more through social media channels than ever before. The small businesses of America … are left to their own devices. Numerous consulting services are offering help but their help is short lived. Single efforts for one campaign. A blog here a landing page their. The typical small business owner wears multiple hats. HR, accounting, sales, customer service, general management of the business, etc. The list is endless … now you through the new models of marketing into the mix that are much more technology driven than ever before.

Just winging it will only get you so far. Have a plan, set a goal, develop a process, improve on the process. Continue things that work, change things that don’t. I like to compare all these new marketing activities to a good old term that every business owner knows. The sales funnel. It still exists and still works. It has just changed over the last few years and it changes much faster than ever before. Potential leads are in the social media universe. You have to provide them amazing content and engage them in conversations … ONLINE. You have to know about the right Call To Actions … convert them into actual leads. Nurture these leads depending on your sales cycle for days, weeks, months and constantly increase your lead to opportunity to customer conversion rate.

All this is very familiar to business owners … the game is just changing. The field is changing on which the game is played and you better learn it fast because all your customers know it already!

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